Copy, Branding and Graphics for Web: Empower Hour
PROJECT: Empower Hour
CLIENT: YAMA Talent
MY ROLE: Brand, program and promote a new teleseminar series to provide outreach and offer business advise to yoga studios and teachers. Contribution included the name, graphic creation, e-blasts, website announcements and teaser descriptions of each teleseminar’s theme. Below, an excerpt from an e-blast about the launch.
Yoga sustains us physically and mentally; why not financially, too? Listen up, yogis and start earning a better living today!
They don’t call YAMA Talent founder Ava Taylor the “Ari Gold of yoga” for nothing. But Taylor’s expertise is not only limited to the “rockstars” of the yoga industry. Regardless of where you are in your career, YAMA Talent has services that can work for you. In addition to our booking, management, and consulting services, YAMA Talent is thrilled to launch a monthly series of educational conversations: Empower Hour.
If you’re a yoga instructor, a studio owner, or a brand looking to take your game to the next level, Ava is the go-to strategist who can help you make that leap. Through 4 years of consulting for studios and teachers around the world, Taylor’s seen a lot. She has her finger is on the pulse of the rapidly expanding yoga industry, and has built a bridge between yoga and the business world. Let Ava support you in taking smart steps towards solutions!
Each month, she’ll answer your questions and share strategies on a topic that will help you manage your business more effectively. Empower Hour sessions are designed to help cultivate your entrepreneurial spirit, leverage cutting-edge industry knowledge and equip you with the tools and clarity you need to support your yoga business.
Check out upcoming Empower Hour topics:
Nov 30th: “The Market”
Taylor shares the latest statistics and trends in the yoga industry. As the commercial possibilities grow, you’ll want to know how various business models relate to technology, time investment and revenue, as well as your students or consumers. This Empower Hour offers valuable insight that can help you identify the ideal path for you and your business.
Dec 28th: “Where are you going?”
If you don’t know where you are going, you end up somewhere else. Taylor discusses diagnostics, helping you define success by looking at what’s working and what’s not. Hone in on what you want to change and why. A discussion about life-work balance helps you uncover your “why” so you can set a course to where you want to be.
Jan 25th: “Make that vision a reality”
Don’t miss out on the momentum of a new year! 2014 can be about so much more than resolutions. Taylor covers setting written goals – getting SMART (Specific, Measurable, Attainable, Relevant, and Time-bound). In this hour, we’ll get introduced to the dashboard. Take your vision to the next level with focused business acumen, SMART goals and a system for tracking success. Get ready to get real!
The 60-minute Empower Hour seminars will begin on Saturday, November 30th, 2013 at 1:00PM-2:00PM EST (10:00AM PST). Cost is $19 per attendee, per session. Each Empower Hour will be recorded and a URL link sent to all those registered within two days of the conference. To register, go to: [link to MBO]. Your registration must be received no later than Friday at noon (EST) the day before.
If you are not able to join live, an MP3 recording will be available for purchase.